To subverge the mainstream media and change the narrative of how stories are being told, we help women tell their stories the way they want them and wear them proudly.
We take the Hijab, that’s being used as a symbol of oppression, and turn it into a symbol of expression.
An embroidered Hijab where each stitch was carefully placed to create a one-of-a-kind hijab that weaves a story of its own.
To empower women to tell their own stories and create their own personalised hijabs, we add a microsite where anyone will be able to customize a hijab, writing their own words and choosing their own colours.
Art Direction: Nikita Barve & Raman Dhillon
